Local search blog entry on technation

We got a nice write-up in technation

There were a few areas we wanted to comment on, which are:

The product/service differentiation on the clickfind search is actually there to help users filter results and find what they need more quickly. We’re continually reviewing usability, so we’ll look at whether users feel the extra click is a help or hindrance. Not everyone is proficient at searching, and our job is to help them find what they need and filter out what they don’t. As more detailed business listings are added, the results will improve.

A user can search clickfind for a product/service (eg “ accounting software” or “MYOB”) without knowing what type of business sells it, or where they’re based. It’s more like Google in that way, but less of a minefield for the average user, because the results are always products or services for sale in Australia. Note we do show the map location of all businesses listed on clickfind, and use the ABN to verify they are genuine Aussie-registered businesses.

In summary, we’re NOT trying to be the same as local directories. On truelocal, Yellow and others you can find an accountant near you, but you’re lucky if you get anything more than a phone number and map location. Because clickfind has product and service info too, you can use the info to help decide who to contact, or visit their website for more info or to buy the product. That’s better for business owners, and better for users.

Australian Associated Press

We’ve recently started to use AAP to distribute our Press Releases, and we’re pleased to see that the PR has been taken up by some websites.

http://www.thestandard.com/…

http://www.computerworld.com.au/…

Brisbane Biz draws Yellow Blood and Google Gold Rush

Brisbane based Clickfind.com.au has launched a direct attack on the already established business directories Yellow Pages Online & Microsoft’s Mylocal business models offering advertising free directory listings that help secure top Google rankings for Australian business owners.

Local Aussie search directory takes on the big guys

Two IT professionals have gone up against Microsoft’s Mylocal and other giants. They’ve created a high quality Web2.0 Business Directory for Australia. http://www.clickfind.com.au was launched less than 3 months ago and is rapidly gaining momentum.

Raveaboutit mentions our PR

Raveaboutit mentions our PR and probably has a valid point in regards to Sensis. Keeping in mind though, that the mention of Sensis was more to give an idea of what type of company could be interested in stake. My actual comments in regards to Sensis were probably a little more colourful than portrayed 😉

You can find the post at

http://raveaboutit.blogspot.com/2008/02/clickfind-0-to-26-mil-in-year.html

 Keep in mind that Raveaboutit works closely with a direct competitor of clickfind.

clickfind is on www.ITWire.com

http://www.itwire.com/content/view/16737/545/
http://www.itwire.com/index.php?option=com_content&task=view&id=16739
And http://www.itwire.com/index.php?option=com_content&task=view&id=16738

Latest PR

Click here to view the PR

Interview with Senior Journalist from www.mergermarket.com

clickfind™, a private Australian search engine and business directory, plans to sell 39% of the company later this year, founder Taco Fleur said. The aim is to spur the growth of the company, which started late in 2007, Fleur said, giving an initial possible ballpark valuation of between AUD 5m (USD 4.5m) and AUD 10m (USD 9m) for the stake.

clickfind on webwire

Read the article here

In the blog…

Chris took part of our PR and added some of his own opinions to it
Read the full entry