Brisbane Copywriter

I’m looking to gather a resource of Brisbane Copywriters (copywriters based in Brisbane), if you know of anyone, or are a copywriter who is interested in being listed…

Online Marketing Platform website live!

We’ve published the online marketing platform (or OMP as we call it) for clickfind, this is the advertising arm for clickfind. The clickfind website itself is aimed at people performing searches and has always lacked the sales pitches for our own services.

Visit http://www.onlinemarketingplatform.com.au to get a taste of our new website!
Let us know what you think.

We have also assigned our domain http://www.onlineadvertisingplatform.com.au to the same website, but we will create some dedicated pages for this website as well. After all, advertising is only a small part of marketing!

Giving small businesses a big presence online

In today’s busy online world, it’s getting harder for businesses to stand out from the crowd. Clickfind is an Australian website that is helping small businesses do just that.

How? By making its business listings available to Google and other search engines, Clickfind has expanded its service well beyond that of a business directory. Businesses listed on clickfind are within reach of a wider range of Internet users, not just those who use the clickfind website.  These users are not casual web surfers either; they are actively looking for products and services provided by Aussie businesses. So if a business has products and services listed on clickfind, they’ll have a better chance of being found on Google. Clickfind doesn’t just promote itself on Google; it promotes Australian businesses too.

Sounds like common sense, doesn’t it? Well, not all online directory services work that way.  Clickfind has again proven itself to be a milestone-setter in the industry. Established directory services like Yellow Pages used to exist as completely self-contained web directories. That was was fine when Yellow Pages were the definitive source for local businesses, but times have changed. After releasing a directory comparison and some press releases back in January 2008, Yellow Pages sat up, took notice and followed suit, opening up its listings to search engines. And why wouldn’t they? When you have the chance promote your customers’ services more widely, you owe it to them to do just that.

Optimising listings for better search engine (SEO) performance has been a decidedly good move for Clickfind. They had the instinct to build this in from the start, and are now reaping the rewards, receiving positive feedback from users and businesses alike. Numerous small business owners say they Google their business name and suburb, and find their Clickfind listing appears on page 1 of the Google search results even though they don’t have a website themselves!

To say that Clickfind provides good service is an understatement, having been recently nominated for awards such as the Fast Thinking Innovation Award and the Business Achiever Award.

Bartercard member portal vs clickfind

We got a call from Bartercard Australia today about our site dedicated to Bartercard businesses http://bartercard.clickfind.com.au – it’s a place where Bartercard members can find other Bartercard businesses, products and services that can be purchased on Bartercard etc. The call was about some users confusing the clickfind website with that of Bartercard. With a large logo saying “clickfind” I would think it’s obvious we’re not Bartercard. Our contact us page also states in big bold letters that we are not Bartercard and point them in the right direction if they are looking for the official Bartercard website.

 

The call was also about the fact our SEO efforts are paying of and we are listed higher than Bartercard itself in some instances and in others right underneath them. We were asked to change the URL of our website, remove the name Bartercard from the URL and change other sections of our site that gives us an advantage in the search engines.

 

We’ve complied with some of their requests, like removing their logo from our site, the logo that we had written permission to use for. We’ve also changed some of the wording, we’re waiting to hear back from them about the change of URL, if we are forced to change the URL we will probably close the Bartercard site down, as we’d lose all the work we spend on the SEO and the indexed pages in Google.

 

It’s an unpleasant situation to be in when we tried to involve them with the site from the beginning, but there was no interest from their side. Now that the site is becoming successful and Bartercard members find it easier to use than their site, I guess they feel threatened. Personally I’d take advantage of the situation and turn it into something good, the clickfind site can fill gaps where the Bartercard portal lacks, like marketing to the cash world, the one and only thing that every Bartercard member wants. In the end clickfind will get members spending more money.

 

We’ve also offered to license the technology to Bartercard, or even brand the site more like theirs, i.e. clickfind.bartercard.com Let’s see what the outcome of this will be, and how the Bartercard member will react who have paid for their listing on clickfind.

 

Stay tuned…

Google Ranking

We were in panic mode for the last two weeks, as we basically dropped completely from Googles search results. This was after doing some tweaking of the site for SEO.

Australian Local Search and Business Directory resource

Mark from Rave About It pointed out this website that provides the latest news on local search and online business directory developments across Oceania, including Australia, New Zealand and the Pacific.

List of top australian keywords

We’ve been analyzing the keywords used by people searching on http://www.clickfind.com.au and following is a quick summary of the top 15 keywords and location from which the search originated.

Jobs in Search Engine Marketing SEM

Kalena Jordan wrote a great article why to consider a Job in Search Engine Marketing

“The first dot-com bubble may have burst 6 years ago, but the current bubble is getting bigger and stronger every day. One of the main reasons for the current dot-com boom is the skyrocketing growth of the search engine industry. No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they’ll pay big bucks to search engines for the privilege. ”

Read full article: Job in Search Engine Marketing

About the Author:

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena manages Search Engine College – an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.

SEO efforts paying off

The continuous SEO efforts from Pacific Fox are paying off, we are listed number 45 for the term “business directory” on
Saturday, 16 February

And number 41 for the term “search engine” on
Saturday, 16 February

Number 33 for the term “australian search engine” on
Saturday, 16 February

Number 28 for the term “australian business directory” on
Saturday, 16 February
Number 7 on Yahoo for the same term.

We are very pleased with these results after just 3 months of hard work.