Facebook Advertising does NOT work!

June 22, 2010 at 12:49 am 4 comments


I’m truly fed up with facebook advertising, it DOESN’T work!! This is now the THIRD time we organised events through facebook, countless people say they will attend, none actually show! It’s a bloody joke!

Everyone must think its some virtual event they are saying YES too… To give you an example; http://www.facebook.com/event.php?eid=114830651891975
more than 20 people said they would attend, none did.

OK, I also just discovered that the link for the event is only accessible by me, or maybe when logged in, not sure!?!?

Have a look at the two screen shots below, take note of the URL, pretty much the same in each browser, only difference being is that in one I’m logged in, and the other I’m logged out. Pretty bad usability from facebook, you would expect to be able to copy and paste a URL and send it someone else to share, if they need to be logged in to view that should be the message, not a 404… Facebook sucks…

Facebook event logged in

Facebook event  same URL but logged out

What I do know is, I’m done wasting my time organising something through facebook unless it’s something people actually don’t have to physically show up for

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4 Comments Add your own

  • 1. simon Dagnall  |  July 6, 2010 at 10:36 am

    We spend a fair amount of money on facebook and our analytics tell us we are getting visitors. We are also getting calls saying we saw you on facebook. To say it does not work is sweeeping. I would say its expensive and we would be better of building our friends list up and contacting them that way. We will however continue to do around $40 per day in facebook and keep the wheels turning

    Simon Dagnall
    MD Perth Stretch Hummers
    http://www.perthummer.com.au

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  • 2. Perry Stevens  |  July 7, 2010 at 1:15 pm

    I don’t recommend Facebook for advertising. the main reason is most people are there to stay in touch with their friends and family. There is nothing worse than someone you haven’t seen for ages suddenly getting in touch and trying to sell you something. This is true offline and online. the principal is the same.
    People will click on adds when they are searching for a product or service, they are then in a buying mode.
    You are better spending your time and energy capyuring these targeted prospects.
    Hope this helps.

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  • […] https://australiansearchengine.wordpress.com/2010/06/22/facebook-advertising-does-not-work/ http://memeburn.com/2010/06/four-reasons-why-advertising-doesnt-work-in-the-way-it-once-di/ […]

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  • 4. facebooksuxz  |  March 18, 2011 at 4:49 am

    Facebook ads are bugged and rorted fuck them do NOT fucken use them

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