Google Analytics Custom Settings

September 19, 2009 at 4:57 am Leave a comment


Why are custom Google Analytics settings defined in the client-side code?

I would think the most obvious place for these settings would be through the Google Analytics admin interface or an XML file that only needed to be downloaded once, not upon every page visit.

Would love to know more about the thinking behind this.

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Entry filed under: Google Analytics. Tags: , .

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