Online Advertising Australia

July 4, 2008 at 7:12 am 3 comments


Here are 10 reasons why online advertising with a clickfind subscription is a good investment:

 

1. Most directories just have business contact info and a brief overview of each business. clickfind can display info on up to 500 products and services for each business. This means businesses can promote their offerings much more widely, and customers can find what they need without first having to know what sort of business provides it.

 

2. clickfind listings are optimised for SEO (search engine) performance and are well ranked, so users searching on Google will often find clickfind results (sometimes listed above results from the businesses’ own website). clickfind considers the whole process, rather than building a self-contained world like Sensis does with Yellow Pages (who don’t even allow results to be indexed on Google).

 

3. Product and service listings on clickfind can link through to any page on your business website. Most directories just provide one link to the website home page. You can even set individual anchor words in your listing to link to specific pages on your website, improving SEO results. clickfind listings can also act as a direct route through to BUY products/services, if listing details are linked to your website via an affiliate scheme.

 

4. If you haven’t got a business website, you can use your clickfind listing as a website if you want to. You can even have your own URL, email and Google maps listing.

 

5. Whether or not you have a website, if you get a clickfind URL (eg http://italianshoes.clickfind.com.au) you can help drive traffic to your clickfind listing and improve search results on other search engines

 

6. clickfind verifies all listings to ensure the business has a valid ABN registration. This means clickfind results will always be from genuine Aussie businesses, which increases user confidence and encourages them to contact businesses.

 

7. Clickfind doesn’t carry advertising, or charge more to get results appearing at the top of the list. All results are based on relevance of keywords first (then location/distance if specified). Most online directories serve less relevant nationwide results before more relevant local ones, or place ads next to competitor listings, which isn’t good for users or small businesses.

 

8. As an online marketing platform (rather than just a directory or search engine), clickfind provides useful marketing tools, like the ability to check your website rankings, manage enquiries, create shortlists. Over time we will be adding other features to assist businesses with online marketing (such as mailing lists, instant brochures, promotional e-mails, affiliate schemes and more).

 

9. Clickfind is a memorable name, something you can easily promote to your customers, eg “clickfind my business”. We are continually investing in improving it and promoting it to ensure increasing visibility of the brand, which is good for all businesses listed on clickfind.

 

10. A clickfind subscription at $19.95 a month is great value (especially considering you can list full products and services info). This rate is significantly less than premium listings on directories such as yellow, dLook, truelocal and others.

 

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Entry filed under: clickfind Business Directory.

Local search blog entry on technation Australian Competition Results

3 Comments Add your own

  • 1. Ultra Online Marketing  |  July 4, 2008 at 8:46 am

    Wow great! Some of your traits are enlighten to carry, no matter how difficult the job is. Also, check your affiliate company internet marketing statistics. This will help you find out what is working and what is not.

    Like

    Reply
  • 2. Ash Nallawalla  |  July 7, 2008 at 4:01 am

    Notwithstanding all the other points you make, yellowpages.com.au listings have started getting indexed in Google.

    Like

    Reply
  • 3. Australian Search Engine  |  July 7, 2008 at 4:07 am

    Thanks for that update Ash. It was long due. Maybe we shouldn’t be giving hints to the competition 😉

    Like

    Reply

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