Australian Business Directory Review

February 29, 2008 at 4:36 am Leave a comment


We’ve reviewed 4 leading Australian Business Directories: www.yellowpages.com.au, www.truelocal.com.au, www.clickfind.com.au and mylocal.ninemsn.com.au following is the result of the review.

Yellow Pages truelocal clickfind mylocal
price per month unknown $63 to $450 $19.95 unknown
quality controlled unknown unknown yes unknown
product and service listings no no yes no
search local yes yes yes yes
search within a radius no no yes no
location maps yes yes yes yes
detailed statistics unknown no yes unknown
business reviews no yes no no
shows payment options no yes yes no
reports errors in listing no yes yes no
email a friend yes yes yes yes
full description no yes yes no
categorized yes yes yes no
indexable link to website no yes yes no
search engine friendly low medium high no
accessibility low low medium to high no
email address protected yes yes yes yes
shortlist no no yes yes
shows other advertising no yes no yes
category suggestion tool no no yes no
browse by category yes yes yes yes
listing are rated no no yes yes
get directions yes no yes no
use of keywords in meta no no yes no
remembers postcode or location yes yes yes no
customized URL no no yes no
free email no no yes no
ABN required unknown no yes unknown
can specify sales channels no no yes no
can specify area covered no no yes no
allows syndication of content no no yes no
easy to contact yes yes yes no
has online chat no no yes no
shows distance away from user yes no yes yes
highlights keywords no no yes no
postcode finder no no yes no
easy to remember domain name yes yes yes no

Yellow Pages

SEO

  • no META keywords tag
  • all business listings appear to have the same META description “Australia’s most comprehensive business directory”
  • no robots META directive
  • business name is contained within the <title> tag

Accessibility

  • missing onkeypress for onclick events
  • one access key

Google

Has 1,270 pages indexed, does not have individual customer listings indexed.

Owned by Telstra Corporation

Truelocal

SEO

  • business keywords are used in the META tag
  • business summary or description is not used in the description of the META tag, all business listings have the same description “Stop searching, find relevant results fast, with over 1.3 million local business listings in truelocal.”
  • META robots directive indicates “index, follow”, and the website of the client is indexable by search engines
  • business name is contained within the <title> tag

Accessibility

  • missing onkeypress for onclick events
  • no access keys at all

Google

Has over an incredible 2 million+ pages indexed in Google. Unfortunately, none of the indexed listings have any description/summary.

Owned by News Limited

clickfind

SEO

  • business listing keywords are used in the keyword META tag
  • business summary is contained within the description META tag
  • META robots directive indicates “all”, and the website of the client is indexable by search engines
  • business name is contained within the <title> tag

Accessibility

  • has onkeypress for most onclick events
  • has couple of access keys

Google

Has 37,400 pages indexed in Google, 85% of that being the business listings itself.

Owned by Private Australian Company Commerce Engine Pty Ltd

Mylocal

SEO

  • keywords are used in the META tag, but do not contain keywords for the business listing itself
  • business listings appear to have the same META description “Find online local Yellow Pages business listings, phone numbers, addresses, maps, driving directions , ratings and more in the mylocal.com.au directory.”
  • META robots directive indicates “noindex, nofollow”, and the website of the client is not indexable by search engines
  • business name is contained within the <title> tag

Accessibility

  • missing onkeypress for onclick events
  • one access key

Google

Has 1 page indexed in Google, does not have individual customer listings indexed in Google.

Owned by Microsoft

Have any more information to add to this review? Please contact us and let us know.

Please note that this review has been posted to the public for any comments and input to make sure the review is objective. We’ve also requested input from the Australian Web Standards Group.

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Entry filed under: clickfind Business Directory. Tags: .

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