Welcome to 2009!

It’s been a while since my last post. Only recently came back from a holiday in Thailand with the family, we all trained in a Muay Thai camp on Phuket, we had the time of our lives…

It was hard getting back to business, but we’ve been busy with creating links with some of our quality link partners like http://www.propertynow.com.au/ (Real Estate), http://www.Boomsales.com.au (Sales Training) If you’re interested in a quality link exchange let me know.

We’re also working hard on updating our business plan and 5 year forecast to present to investors and get funding to expand clickfind and do some serious marketing.

Part of the plan is to make www.clickfind.com.au more of a community site and have it doing what its supposed do, allow people to find information, and our Online Marketing Platform (OMP) will become the central place to manage the online advertising… more about that later…

Today we’ve published the very simple pages for our Australian Affiliate Marketing Website and Network. These are the first few pages of a sophisticated affiliate network that we will be rolling out in the new year.

The affiliate network is yet another step for our Online Marketing Platform which is a centralized place for Australian to do their online marketing.

It’s now official; we’d like to welcome Jim Petrakis to the management team of clickfind the Australian Online Marketing Platform! Jim Petrakis will head up our Marketing Department as Marketing Director and he’ll also be in charge of Business Development and finding some business Angels/investors.

It’s all exciting stuff!

We now also have an office in Melbourne which is open to the public:
clickfind Pty Ltd
2-8 Buckland St
Clayton
Melbourne Victoria 3168
AUSTRALIA 

We’ve got some great news, we should really keep this hush hush until it’s all finalized, but we’re so excited that we can’t help but posting some of the details.

It seems that clickfind will soon have a new addition in the marketing department, Jim Petrakis will be taking on the role of marketing director for clickfind.

Mr Petrakis is the MD of Yella Terra, and prior to Yella Terra he was the managing director of a successful contract manufacturing business from 2002 to 2004, following 15 years experience in senior managerial roles in marketing, sales and business development with a number of large telecommunications and IT companies. Mr Petrakis holds a Bachelor of Economics and an MBA (Marketing) from Monash University and is a keen motoring enthusiast. 

We’re looking forward to welcoming Jim and start some serious marketing for the new Online Marketing Platform for Australia.

We’ve been analyzing the keywords used by people searching on www.clickfind.com.au and following is a quick summary of the top 15 keywords and location from which the search originated. We’ll post more details as they become available, full reports can be purchased.

Keywords and locations are listed in order of importance:

1. restaurant, food, cafe, pizza
   QLD, NSW, VIC, SA, WA, TAS, ACT
   
2. car, auto, automotive
   NSW, QLD, VIC, SA
   
3. motel, accommodation, hotel, resort
   NSW, VIC, QLD, ACT, TAS
   
4. computer
   NSW, QLD, VIC, ACT, SA, TAS
   
5. cleaning
   QLD, VIC
   
6. printing, printers, print
   NSW, VIC, QLD, TAS
   
7. beauty, hair, health
   NSW, WA, QLD, SA, VIC
   
8. furniture
   SA, VIC, QLD, TAS, NSW, ACT
   
9. florist
   NSW, VIC, SA, TAS, QLD
   
10. adult
    SA, QLD, NSW
    
11. accounting
    QLD, VIC
    
12. garden
    NSW, VIC, SA, QLD
    
13. carpet, carpet cleaning, carpet laying
    NSW, QLD, SA
    
14. plumbing
    NSW, QLD, SA, VIC
    
15. photography
    NSW, WA

*this report is based upon 3 months of data.

It looks like New South Wales comes out the best, and the Northern Territory does not make the list at all.I know we’ll be basing our marketing on this report, until a new trend emerges.

Web Profits just released a PR about Online Marketing being the wave of now. It’s an interesting and well written PR, well worth mentioning here:

Read the full article: Online Marketing

“A recent report in Information Week points to a massive revenue rise in online advertising by 21 per cent as print advertising continues to decline. Figures from the Newspaper Association of America show that online advertising in the third quarter of 2007 reached a total of $773 million. This represents the 14th quarter in a row where online revenues for newspapers increased in double digits, while offline advertising fell.”