Facebook advertising

April 15, 2009

We’ve been advertising online on facebook for a while and have been seriously disappointed with the results so far. Just wondering if anyone else is experiencing the same results?

Taking the web statistics for this month

facebook.com
20 visits
Avg. time on site: 00:00:00
100% new visits
100% bounce rate

Nowhere else in our statistics have we got a bounce rate of 100% or average time on site of zero, and I mean nowhere. It almost feels as if these are automated visits.

Would love to hear from others out there using facebook for advertising?

Content syndication

March 28, 2009

Are you looking to syndicate your content within Australia? Do you have a website that offers products or services for your clients? For example; computer hardware, software, removalist services, web design etc.

We can syndicate your content on the clickfind business directory, products and services search engine which has received more than 3 million views so far. All you need is a webservice to make your content available.

Contact us now for more information

Link Exchange

January 19, 2009

Welcome to 2009!

It’s been a while since my last post. Only recently came back from a holiday in Thailand with the family, we all trained in a Muay Thai camp on Phuket, we had the time of our lives…

It was hard getting back to business, but we’ve been busy with creating links with some of our quality link partners like http://www.propertynow.com.au/ (Real Estate), http://www.Boomsales.com.au (Sales Training) If you’re interested in a quality link exchange let me know.

We’re also working hard on updating our business plan and 5 year forecast to present to investors and get funding to expand clickfind and do some serious marketing.

Part of the plan is to make www.clickfind.com.au more of a community site and have it doing what its supposed do, allow people to find information, and our Online Marketing Platform (OMP) will become the central place to manage the online advertising… more about that later…

We’ve published the online marketing platform (or OMP as we call it) for clickfind, this is the advertising arm for clickfind. The clickfind website itself is aimed at people performing searches and has always lacked the sales pitches for our own services.

Visit http://www.onlinemarketingplatform.com.au to get a taste of our new website!
Let us know what you think.

We have also assigned our domain http://www.onlineadvertisingplatform.com.au to the same website, but we will create some dedicated pages for this website as well. After all, advertising is only a small part of marketing!

In today’s busy online world, it’s getting harder for businesses to stand out from the crowd. Clickfind is an Australian website that is helping small businesses do just that.

How? By making its business listings available to Google and other search engines, Clickfind has expanded its service well beyond that of a business directory. Businesses listed on clickfind are within reach of a wider range of Internet users, not just those who use the clickfind website.  These users are not casual web surfers either; they are actively looking for products and services provided by Aussie businesses. So if a business has products and services listed on clickfind, they’ll have a better chance of being found on Google. Clickfind doesn’t just promote itself on Google; it promotes Australian businesses too.

Sounds like common sense, doesn’t it? Well, not all online directory services work that way.  Clickfind has again proven itself to be a milestone-setter in the industry. Established directory services like Yellow Pages used to exist as completely self-contained web directories. That was was fine when Yellow Pages were the definitive source for local businesses, but times have changed. After releasing a directory comparison and some press releases back in January 2008, Yellow Pages sat up, took notice and followed suit, opening up its listings to search engines. And why wouldn’t they? When you have the chance promote your customers’ services more widely, you owe it to them to do just that.

Optimising listings for better search engine (SEO) performance has been a decidedly good move for Clickfind. They had the instinct to build this in from the start, and are now reaping the rewards, receiving positive feedback from users and businesses alike. Numerous small business owners say they Google their business name and suburb, and find their Clickfind listing appears on page 1 of the Google search results even though they don’t have a website themselves!

To say that Clickfind provides good service is an understatement, having been recently nominated for awards such as the Fast Thinking Innovation Award and the Business Achiever Award.

We are proud to announce we have been nominated for the Business Achiever Award!

Inline with our direction to support small businesses, we are sponsoring a new website called preventonlinefraud.org which will publish information on how you as a business can help prevent online fraud.

This direction will also eventually lead to another website which will allow any online user to verify an Australian business in several ways, aiding with the prevention of online fraud.

We’ve been honored with a nomination for the “Fast Thinking Innovation Award“. It’s very exciting to be nominated, fingers crossed….

We are currently planning clickfind version number 2 which will have a lot more focus on supporting small to medium size businesses in Australia with their brand building and online marketing campaigns. We will also draw more focus to, and support charities and help improve the environment.

One of the great causes we’ll be supporting is Clean Up Australia Day http://cleanup.org.au/au/Campaigns/register-a-clean-up-site.html

Can’t wait to see the end result…

PS: if you run a charity in Australia, you should know that we provide free clickfind listings to any charity, just send us an email and we’ll get you setup.

We’ve recently ended our Australian Innovation Competition which involved some of our clickfind clients as sponsors.

The response we got was excellent, better than expected, and it has paved the way for more competitions to come in the future which will involve our clickfind clients.

It’s a great way for our clients to build their online brand and market their products and services online.

Following is what some of the winners said:

“Thank you SO much for choosing my entry as a winner in your competition, which certainly made my day!”
(Peter, who won $500 YellaTerra voucher)

“Thanks! Great news.”
(Troy, who won the super online marketing prize)

 “Thank you so much. This is a really fantastic prize. I think I was so focused on picking my prize on the phone I forgot to tell you how excited I am.”
(Susan, who won logo/graphic design worth $750 from cazazz)

“Thank you for such lovely news.”
(Linda, who won 100 promotional pens from AboutPens)

“That’s fabulous”
(Marie, who won website SEO package from JustWeb)

“Thanks very much. That’s good news.”
(Linda, who won 12 months clickfind subscription)

“I never win anything! Can’t wait to tell my friends”
(Rachael, who won case of Steepslopes Shiraz wine)

“Thanks so much!”
(Sarah, who won Animalhealthstore.com.au pet product voucher)

“I just wanted to say thank you for the great prize.”
(Loki, who won 12 months clickfind subscription)

A big thanks to the sponsors and Meredith for creating the wonderful Innovation video.