Online Advertising Australia

Here are 10 reasons why online advertising with a clickfind subscription is a good investment:

 

1. Most directories just have business contact info and a brief overview of each business. clickfind can display info on up to 500 products and services for each business. This means businesses can promote their offerings much more widely, and customers can find what they need without first having to know what sort of business provides it.

 

2. clickfind listings are optimised for SEO (search engine) performance and are well ranked, so users searching on Google will often find clickfind results (sometimes listed above results from the businesses’ own website). clickfind considers the whole process, rather than building a self-contained world like Sensis does with Yellow Pages (who don’t even allow results to be indexed on Google).

 

3. Product and service listings on clickfind can link through to any page on your business website. Most directories just provide one link to the website home page. You can even set individual anchor words in your listing to link to specific pages on your website, improving SEO results. clickfind listings can also act as a direct route through to BUY products/services, if listing details are linked to your website via an affiliate scheme.

 

4. If you haven’t got a business website, you can use your clickfind listing as a website if you want to. You can even have your own URL, email and Google maps listing.

 

5. Whether or not you have a website, if you get a clickfind URL (eg http://italianshoes.clickfind.com.au) you can help drive traffic to your clickfind listing and improve search results on other search engines

 

6. clickfind verifies all listings to ensure the business has a valid ABN registration. This means clickfind results will always be from genuine Aussie businesses, which increases user confidence and encourages them to contact businesses.

 

7. Clickfind doesn’t carry advertising, or charge more to get results appearing at the top of the list. All results are based on relevance of keywords first (then location/distance if specified). Most online directories serve less relevant nationwide results before more relevant local ones, or place ads next to competitor listings, which isn’t good for users or small businesses.

 

8. As an online marketing platform (rather than just a directory or search engine), clickfind provides useful marketing tools, like the ability to check your website rankings, manage enquiries, create shortlists. Over time we will be adding other features to assist businesses with online marketing (such as mailing lists, instant brochures, promotional e-mails, affiliate schemes and more).

 

9. Clickfind is a memorable name, something you can easily promote to your customers, eg “clickfind my business”. We are continually investing in improving it and promoting it to ensure increasing visibility of the brand, which is good for all businesses listed on clickfind.

 

10. A clickfind subscription at $19.95 a month is great value (especially considering you can list full products and services info). This rate is significantly less than premium listings on directories such as yellow, dLook, truelocal and others.

 

Local search blog entry on technation

We got a nice write-up in technation

There were a few areas we wanted to comment on, which are:

The product/service differentiation on the clickfind search is actually there to help users filter results and find what they need more quickly. We’re continually reviewing usability, so we’ll look at whether users feel the extra click is a help or hindrance. Not everyone is proficient at searching, and our job is to help them find what they need and filter out what they don’t. As more detailed business listings are added, the results will improve.

A user can search clickfind for a product/service (eg “ accounting software” or “MYOB”) without knowing what type of business sells it, or where they’re based. It’s more like Google in that way, but less of a minefield for the average user, because the results are always products or services for sale in Australia. Note we do show the map location of all businesses listed on clickfind, and use the ABN to verify they are genuine Aussie-registered businesses.

In summary, we’re NOT trying to be the same as local directories. On truelocal, Yellow and others you can find an accountant near you, but you’re lucky if you get anything more than a phone number and map location. Because clickfind has product and service info too, you can use the info to help decide who to contact, or visit their website for more info or to buy the product. That’s better for business owners, and better for users.

Number of businesses in Australia 2007

The Australian Bureau of Statistics published an interesting report on the number of businesses in Australia.

“There were 2,011,770 actively trading businesses in Australia as at June 2007.

While growth in the number of businesses slowed slightly between 2003-04 and 2005-06, there was a significant increase in the growth rate of businesses in 2006-07. Overall, growth rates for the past four financial years were 2.2% during 2003-04; 1.5% during 2004-05; 1.3% during 2005-06; and 2.4% in 2006-07.”

List of top australian keywords

We’ve been analyzing the keywords used by people searching on www.clickfind.com.au and following is a quick summary of the top 15 keywords and location from which the search originated.