Local search blog entry on technation

We got a nice write-up in technation

There were a few areas we wanted to comment on, which are:

The product/service differentiation on the clickfind search is actually there to help users filter results and find what they need more quickly. We’re continually reviewing usability, so we’ll look at whether users feel the extra click is a help or hindrance. Not everyone is proficient at searching, and our job is to help them find what they need and filter out what they don’t. As more detailed business listings are added, the results will improve.

A user can search clickfind for a product/service (eg “ accounting software” or “MYOB”) without knowing what type of business sells it, or where they’re based. It’s more like Google in that way, but less of a minefield for the average user, because the results are always products or services for sale in Australia. Note we do show the map location of all businesses listed on clickfind, and use the ABN to verify they are genuine Aussie-registered businesses.

In summary, we’re NOT trying to be the same as local directories. On truelocal, Yellow and others you can find an accountant near you, but you’re lucky if you get anything more than a phone number and map location. Because clickfind has product and service info too, you can use the info to help decide who to contact, or visit their website for more info or to buy the product. That’s better for business owners, and better for users.